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Title : Dr. Pepper gets together with EA.
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poompoom500 writes "It's settled! Dr. Pepper is getting into the entertainment business with EA (Electronic Arts). "Electronic Arts Inc. (NASDAQ:ERTS) and Dr Pepper today launched an innovative brand marketing program delivering custom built interactive entertainment to Dr Pepper fans. Beginning this week, consumers who buy 20-ounce bottles of Dr Pepper can also download new, exclusive content in EA games like virtual clothes for their Sims or body parts for their Spore™ creatures. Gaming fans will receive access to these exclusive add-ons for select EA titles throughout 2010 with codes* found on more than 500 million Dr Pepper bottles and fountain cups." (Business Wire). Click here for more."
Posted on Friday, January 08 @ 15:50:27 CST by Autoload
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